Fall in love with the new must-have: the bold, rich, and ultra-comfortable Icon Velvet Lipstick. This is not your typical matte—this is a revolution in lip color that delivers everything you love about a matte lipstick without the dryness or discomfort. With its lush, whipped texture and intense pigmentation, this is your go-to for lips that look as good as they feel.

Why you'll love it:

• Creamy and whipped texture glides on effortlessly

• One-swipe high-impact color that pops

• Lightweight and plush feel—no cracking, no flaking

• Velvet-matte finish that flatters every skin tone

• 5.5g full-size for long-lasting use

• Leaves lips feeling soft, never dry or tight

• Precision doe-foot applicator makes it super easy to apply

• Comes in a range of rich, head-turning shades

The Icon Velvet Lipstick isn’t just another matte—it's a velvety dream that transforms your lips with intense, saturated color and a soft matte finish that never looks flat or cakey. Whether you’re heading to brunch, date night, or the boardroom, your lips will stand out—in the best way.

What makes this lipstick different:

• Whipped liquid formula feels ultra-comfortable, almost weightless

• Designed to work across all skin tones—find your perfect match

• Doesn’t bleed, feather, or fade throughout the day

• Never sticky or heavy—just smooth, plush perfection

• Inspired by the luxury feel of Fenty Beauty Icon Velvet Liquid Lipstick

How to wear it:

• Start with clean, dry lips

• Use the precision applicator to line your lips, then fill in

• Let the formula set to reveal a velvety-matte finish

• Reapply as needed (but you won’t need to often—this formula lasts!)

You’ll be reaching for the Icon Velvet Lipstick again and again. From the moment it touches your lips, you’ll understand why this is quickly becoming the must-have item in every beauty bag. It’s not just makeup—it’s a confidence boost in a bottle.

Why it's a must-have:

• Comfortable enough for all-day wear

• Adds elegance and boldness to any look

• Rich, decadent color payoff that doesn’t fade

• Matte look without the matte feel

• Elevates your whole vibe in seconds

Looking for something that’s as bold as you are? Try the Fenty Beauty Icon Velvet Liquid Lipstick for a similarly plush and pigmented formula. But if you’re after that perfect mix of softness, color, and comfort—the Icon Velvet Liquid Lipstick is your go-to.

Feel the difference. See the impact. Love your lips.

Make space in your makeup bag—you’ve just met your new favorite. The Icon Velvet Lipstick is more than just lipstick. It’s a statement. A signature. A finish to your look that says, “I’ve arrived.”

Get yours now—your lips will thank you.