Rimmel Kind & Free Mascara 7ml

Kind to Lashes. Fierce on Impact. Free to Be You.

Say hello to clean beauty without compromise. The Rimmel Kind & Free Mascara brings you everything you want in a mascara—volume, length, definition, and hold—with a feel-good formula that’s vegan, cruelty-free, and made without nasties. It’s time to lift your lashes and your standards with a mascara that does more for your eyes and less to harm your world.

Designed for the conscious beauty lover, this featherlight formula delivers natural yet buildable volume while nourishing and respecting even the most sensitive eyes. With zero compromise on performance, Kind & Free is proof that bold lashes and clean ingredients can absolutely go hand-in-hand.

What It Is:

Rimmel Kind & Free Mascara is a vegan, clean beauty mascara designed to deliver noticeable lash impact with a formula that’s gentle, ethical, and kind to both you and the planet. It provides beautifully lifted, fanned-out lashes with buildable intensity and zero clumps, flakes, or smudges.

Made with 92% naturally derived ingredients, this mascara is free from animal-derived ingredients, parabens, mineral oils, synthetic fragrances, and harsh chemicals—while still delivering the results mascara lovers crave.

Why You’ll Love It:

• ✔ Vegan & Cruelty-Free Formula
• ✔ Buildable Volume & Length Without stiffness or crunch
• ✔ Smudge-Proof & Flake-Resistant Wear
• ✔ Nourishing Formula with Shea Butter & Biotin
• ✔ Featherlight Texture That never weighs down lashes
• ✔ Dermatologist & Ophthalmologist Tested
• ✔ Suitable for Sensitive Eyes & Contact Lens Wearers
• ✔ Free from Parabens, Mineral Oils, and Synthetic Fragrance
• ✔ Eco-Friendly Packaging made from recycled materials

What It Does:

Rimmel’s Kind & Free Mascara wraps every lash in a flexible film of clean pigment, giving you the definition and enhancement you need—without the discomfort or irritation often associated with more aggressive formulas. It lifts, separates, and lightly volumizes in just a few swipes, offering a soft, natural lash look that you can build up for more drama.

Its tapered precision brush reaches every lash—from corner to corner and root to tip—creating a wide-awake, fluttery effect that’s perfect for everyday wear or subtle glam. And thanks to its nourishing formula, this mascara also helps keep your lashes healthy-looking and strong over time.

Key Benefits:

• Clean Formula: No harsh chemicals, no parabens, no mineral oils
• Gentle on Eyes: Safe for sensitive skin and contact lens wearers
• Ethical Beauty: 100% vegan & never tested on animals
• Nourishes While It Defines: Infused with biotin, vitamin E, and shea butter
• Natural Look, Buildable Drama: One coat for subtle lift, two for light volume, three for soft intensity
• No Crunch or Clumps: Lightweight wear that feels like nothing
• Eco-Conscious Design: Packaged with sustainability in mind

How to Use:

1. Start at the base of your lashes and wiggle the brush upward in a zig-zag motion.
2. Layer as desired to build volume and definition—no clumping, ever.
3. For extra curl, use an eyelash curler before application.
4. Easily remove with gentle cleanser or micellar water—no tugging or scrubbing needed.

Pro Tip: Pair it with a Kind & Free eyeliner or eyeshadow for a full, clean-beauty eye look that keeps your conscience as fresh as your face.

Who It’s For:

• Anyone looking for a clean, ethical alternative to traditional mascaras
• Beauty lovers with sensitive eyes or who wear contact lenses
• Those who value ingredient transparency and sustainability
• Perfect for everyday wearers, teens and young adults, and those with natural makeup preferences
• Ideal for anyone who wants a soft, fluttery lash look without irritation or build-up

Ingredients Spotlight:

• Biotin (Vitamin B7): Helps support healthy-looking lashes
• Shea Butter: Conditions and nourishes for smooth, soft application
• Naturally Derived Waxes: Add structure and hold without heaviness
• Plant-Based Film Formers: Create flexible, long-lasting lift and shape
• Free From: Parabens, synthetic fragrance, mineral oils, animal derivatives

Product Details:

• Size: 7ml
• Shade: Classic Black
• Finish: Natural, soft matte
• Texture: Lightweight cream
• Brush: Precision tapered bristle wand
• Wear Time: All day with minimal smudging
• Formulated Without: Parabens, mineral oils, animal by-products, fragrance
• Certification: Vegan, Cruelty-Free, Dermatologist & Ophthalmologist tested

The Bottom Line:

The Rimmel Kind & Free Mascara is your go-to for gorgeous lashes made responsibly. It proves that you don’t need to choose between performance and principle. With its gentle, nourishing ingredients and guilt-free formula, this mascara gives you the natural lash lift you crave—without the compromise.

Lash it on. Feel good. Look amazing. Be kind & free—always.