Fenty Beauty Velvet Liquid Lipstick is more than a matte—it’s a new standard of luxury lip color. Designed to deliver bold pigment with cloud-like comfort, this whipped liquid formula wraps lips in plush color without dryness or cracking. Created for all skin tones and styles, Fenty Beauty Velvet Liquid Lipstick delivers a soft-matte finish that feels as good as it looks, making every application effortless and empowering.

Key Benefits

• High-impact color payoff in a single swipe
• Whipped texture for a plush, soft-matte finish
• Comfortable all-day wear without dryness or flaking
• Precision doe-foot applicator for clean application
• Lightweight feel with rich, saturated pigment
• Non-sticky, non-cakey, and non-feathering formula
• Flattering shade range for all skin tones
• 5.5g full-size product for long-lasting use

Product Performance

Fenty Beauty Velvet Liquid Lipstick glides onto the lips with a creamy, weightless feel that instantly delivers rich color. The whipped liquid texture dries down to a smooth, non-drying matte that stays comfortable for hours. Thanks to the precision applicator, lips are easily lined and filled without bleeding or feathering, even without lip liner.

The formula resists fading and smudging while maintaining flexibility, ensuring lips never feel tight or uncomfortable. Whether worn lightly for a natural look or layered for bold intensity, Fenty Icon Velvet Liquid Lipstick delivers plush color that looks flawless all day.

Product Category / Family

This lipstick belongs to the creamy-matte, long-wear category and is part of the Fenty Beauty Icon Velvet Liquid Lipstick collection. Designed for modern beauty lovers, it combines bold expression with comfort-driven innovation.

Target User / Occasion

Created for lipstick lovers of every skin tone and style, Icon Velvet Liquid Lipstick Fenty is perfect for everyday wear, professional settings, and bold evening looks. Whether minimalist or full-glam, this lipstick adapts effortlessly to your routine.

Brand Story / Inspiration

Founded by Rihanna, Fenty Beauty was built on inclusivity, performance, and fearless self-expression. The Icon Velvet Lipstick was inspired by luxury textures and modern artistry, delivering comfort without compromising impact.

Size, Texture, Packaging & Authenticity

Each tube contains 5.5g / 0.19oz of product in a sleek, modern package with a precision doe-foot applicator. The formula is cruelty-free and crafted for long wear with luxurious comfort. Fenty Beauty Velvet Liquid Lipstick is 100% authentic and performance-driven.

Upgrade your lip routine with bold color and cloud-soft comfort. Shop Fenty Beauty Velvet Liquid Lipstick now and experience the velvet revolution.