Soft Pinch Luminous Powder Blush is the perfect blend of glow and color, giving your cheeks that lit-from-within flush with just one sweep. Inspired by the cult-favorite Soft Pinch Liquid Blush and the beloved Positive Light Silky Touch Highlighter, this unique hybrid combines the best of both worlds in one silky, radiant formula. Whether you're a makeup lover or a beauty beginner, this product delivers effortless results that truly stand out.

Why You'll Love It:

• Combines the glow of a highlighter with the color payoff of a blush

• Airy, ultra-light texture that feels like nothing on the skin

• Infused with luminous pearls for natural-looking radiance

• Easy to blend and build – customize your look from soft to bold

• No flaking, no caking, no chalkiness – just smooth, seamless color

• Transfer-proof, smudge-proof, and water-resistant – perfect for long days or nights out

• Each blush is hand-polished, so no two are exactly the same – just like you

Made for Every Skin Tone:
With six flattering shades, there's a Soft Pinch Luminous Powder Blush for everyone:

• Cheer – light warm pink for a fresh, youthful pop

• Hope – nude mauve for an everyday, understated glow

• Happy – cool pink that instantly brightens your complexion

• Joy – muted peach, soft and sun-kissed

• Truth – deep mauve maroon for rich, dramatic radiance

• Love – earthy terracotta for a bold, natural finish

Perfect for:

• All skin types and tones

• Those who want long-lasting color with a subtle glow

• Makeup lovers who want a multi-tasking product

• Busy beauties who need makeup that lasts all day

Application Tips:

• Use a fluffy brush to sweep onto the apples of your cheeks

• Blend upward and outward for a lifting effect

• Build intensity as desired

• For a lit-from-within look, layer over the Rare Beauty Soft Pinch Liquid Blush

Why It’s a Must-Have:
This blush is more than just pretty packaging—it delivers serious performance. From a light flush to a bold statement, Soft Pinch Blush gives you the power to create any look. The luminous finish brings life to your complexion, while the weightless texture makes it feel like second skin. Whether you’re aiming for a natural glow or a radiant pop of color, this product does it all.

A Glow That Stays With You:
The smudge-proof, water-resistant formula means your blush won’t budge, even on the hottest days. Feel confident knowing your color stays vibrant and fresh for hours.

From Selena Gomez’s Rare Beauty Collection:
As part of the Rare Beauty lineup, the Rare Beauty Soft Pinch Luminous Powder Blush is designed to empower self-expression and celebrate individuality. It’s beauty made simple, made joyful, and made for you.

Add to Cart Now:
This blush is flying off the shelves for a reason! Loved by beauty editors and fans alike, the Soft Pinch Luminous Powder Blush brings effortless color, radiance, and elegance to your routine. Don’t miss out on your perfect shade—treat yourself today and discover why everyone’s raving about this glow-boosting essential.

✨ It’s time to get cheeky with a blush that does it all—shop now and shine all day.