Rimmel Kind and Free Eyeliner is the must-have beauty essential for anyone who wants bold, defined eyes with a clean and conscious formula. This Kind and Free Clean Eye Definer is more than just makeup—it’s beauty that performs while staying true to your values. Whether you’re after everyday definition or a striking, dramatic look, this eye definer delivers rich, lasting color in a formula that glides on effortlessly.

• Defines and enhances your eyes instantly with bold, rich pigment
• Ultra-creamy, buttery texture that makes application smooth and easy
• Cruelty-free, 100% vegan, and kind to both your skin and the planet
• Eco-friendly packaging made with FSC-certified wood
• A clean formula that doesn’t compromise on performance

Why choose Rimmel Kind and Free Eyeliner?

• Perfect balance of clean beauty and high-performance color payoff

• Safe, vegan-friendly ingredients that align with your lifestyle

• Glides on effortlessly for precise lines without tugging or skipping

• Versatile enough for everyday wear or bold evening looks

• Designed with sustainability in mind, making you feel as good as you look

Performance you’ll love

• Smooth, creamy texture lets you create sharp lines or soft, blended looks

• Delivers a high-color impact that lasts throughout the day

• Comfortable wear that feels lightweight on the skin

• Suitable for sensitive eyes and contact lens wearers

The details that matter

• Size: 1.1g, making it easy to slip into your makeup bag for touch-ups

• Thoughtfully crafted with eco-friendly materials

• Sleek, stylish pencil design for precision and ease

Clean beauty without compromise
When you choose Rimmel Kind & Free Clean Eye Definer, you’re choosing a product that proves makeup can be both glamorous and responsible. This is beauty that doesn’t cut corners. You’ll enjoy a guilt-free, cruelty-free eyeliner that is not only kind to your skin but also kind to the planet.

How to use

• Apply along the lash line for instant definition

• Use on the waterline for a more intense, dramatic effect

• Smudge lightly with a brush or fingertip for a smoky, sultry look

• Build intensity by layering for a bold, impactful style

Why shoppers love it

• Easy to apply even for beginners

• Vegan and cruelty-free formula you can feel confident about

• Long-lasting performance with rich, deep color

• Eco-friendly and sustainable packaging

• A trusted product from Rimmel, a brand known for delivering quality cosmetics

Key highlights in simple terms

• Bold definition for your eyes

• Ultra-creamy, glides on smoothly

• Long-lasting and rich pigment

• 100% vegan and cruelty-free

• Eco-friendly packaging with FSC-certified wood

Makeup made simple
With the kind and free eyeliner, you don’t need to sacrifice style for sustainability. You’ll get stunning results every time you apply it, whether you’re going for a subtle daytime look or turning up the intensity for an evening out. The creamy formula makes it easy to experiment, so your creativity has no limits.

Your perfect eyeliner match
The Rimmel Kind & Free Clean Eye Definer is a standout choice if you care about beauty that performs without compromise. It’s designed to meet the needs of anyone who wants flawless eyeliner looks while embracing cleaner, kinder ingredients. With its eco-conscious design and rich performance, this is the eyeliner that delivers everything you need in one sleek pencil.

Don’t wait—get the look you deserve!
If you’ve been searching for an eyeliner that ticks every box—high impact, easy application, cruelty-free, vegan, and eco-friendly—the wait is over. Rimmel Kind and Free Eyeliner is here to redefine your makeup routine. Add it to your collection today and experience the perfect combination of clean beauty and striking performance.

Order now and give your eyes the definition they deserve!