Rimmel introduces #Insta Fix & Matte Powder! A translucent pressed powder evens skin tone giving your face that perfect matte finish. It conceals imperfections and provides your skin with shine control effect. Apply with powder brush over foundation or bare skin. Use to set foundation as a finishing step and for quick touch-ups during the day.

Rimmel London introduces Insta Fix & Matte the new Micro-fine translucent powder that mattifies skin, controls shine and fixes foundation.

• Imperfections are softened while the appearance of pores are minimized.

• The product offers you a selfie-ready blurred and matte finish that stays all day.

Rimmel is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look.