NYX Cosmetics is one drugstore makeup brand that's been a staple for anyone obsessed with beauty—and on a budget—for years. Both beauty bloggers and professional makeup artists rave about the brand's innovative products and love that the company has kept its prices low, even as its range has expanded.
A perfect example of a ‘digital-first’ brand targeting the social media generation, NYX has become one of the fastest growing colour cosmetics brands in the US. NYX’s followers are typically millennial, digital natives, sitting within the 17-24 age demographic.
The brand is named after the Greek goddess of the night and is actually pronounced ‘Nix’ - just so you know.
What else should you know about NYX Cosmetics?
NYX proves that their products were always great from the beginning because a lot of the brand’s best-sellers are their roots of eye and lip products.
NYX is not solely focused on selling products. A large part of NYX is their desire to form a community and to help everyone part of that community pick out the right makeup for them and learn how to apply it properly.
So if you want to choose the best of NYX just come to Ramfa Beauty and enjoy:
Define your features like a pro with our refillable highlight and contour palette! Each set includes eight customizable highlighting and contouring shades perfect for emphasizing your favorite features.
This over achiever also works to control shine and mattify your complexion all-day long. But it doesn’t stop there: this classic foundation is noncomedogenic and suitable for normal, oily, combination, and sensitive skin types.