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Rare Beauty

Rare Beauty is a vegan, cruelty-free makeup brand founded by Selena Gomez and launched in 2020, best known for its Soft Pinch blushes. Shop original Rare Beauty in Egypt at Ramfa Beauty: Soft Pinch Matte Liquid Blush, Soft Pinch Luminous Powder Blush, Positive Light Liquid Luminizer and Rare Beauty Concealer.


Rare Beauty makeup in Egypt

Rare Beauty suits women and girls in Egypt who like a fresh, natural look that takes minutes: a dot of blush for university or work, a touch of highlighter for an engagement or a wedding. The formulas are light and blend easily, so a little goes a long way. It is also a sweet gift for a sister or friend.

The story of Rare Beauty

Selena Gomez founded Rare Beauty, and the brand launched on 3 September 2020 at Sephora. Its products are vegan and cruelty-free. Gomez also set up the Rare Impact Fund to help young people reach mental health services.

Best-selling Rare Beauty at Ramfa Beauty

  • Soft Pinch Matte Liquid Blush – our best seller, a buildable liquid blush with a soft matte finish.
  • Soft Pinch Luminous Powder Blush – a pressed powder blush with a glowing finish.
  • Soft Pinch Matte Bouncy Blush – a cream-to-powder blush for a velvet matte flush.
  • Positive Light Liquid Luminizer – a liquid highlighter for a natural glow on the cheekbones.
  • Rare Beauty Concealer – a creamy liquid concealer for under the eyes and small marks.

How to choose your Rare Beauty blush

Choose the liquid blush if you like a long-wearing matte flush and only need one or two dots, the powder blush for a quick glow over powder, and the Bouncy Blush if you prefer a cream texture that sets soft and matte.

Frequently asked questions

Is Rare Beauty cruelty-free?

Yes. Rare Beauty is a cruelty-free and vegan makeup brand.

Does Selena Gomez own Rare Beauty?

Yes. Rare Beauty was founded by Selena Gomez, who launched it in 2020.

Which Rare Beauty blush should I buy first?

The Soft Pinch Matte Liquid Blush is our best-selling Rare Beauty product and an easy first pick; use a tiny amount and blend it quickly.

How much is Rare Beauty blush in Egypt?

The current price of each Rare Beauty blush is shown on its product page at Ramfa Beauty, and you can pay cash on delivery.

Compare more liquid blushes, powder blushes and the full blush range, or add a liquid highlighter from our highlighters. For coverage, browse liquid concealers and every concealer. Also explore Fenty Beauty and Huda Beauty, or shop all makeup. Out-of-stock shades can be pre-ordered with a 75% deposit.