ONE/SIZE by Patrick Starrr is a boundary-breaking beauty brand founded in 2020 by internationally renowned makeup artist, digital creator, and LGBTQ+ advocate Patrick Starrr. Built on the bold belief that “makeup is a one-size-fits-all,” the brand is a celebration of individuality, inclusivity, and the freedom to express beauty on your own terms—regardless of gender, size, age, identity, or skill level.

Patrick Starrr created ONE/SIZE to disrupt traditional beauty standards and fill a much-needed gap in the cosmetics industry. As a Filipino-American and one of the first male beauty influencers to rise to global prominence, Patrick used his platform to empower others to feel confident in their skin, regardless of how they choose to present themselves. His brand reflects that same fearless, uplifting spirit—embracing the idea that beauty doesn’t conform, it transforms.

ONE/SIZE delivers high-performance products that combine artistry-level innovation with user-friendly application. Whether you’re a professional artist or a total beginner, the brand is designed to help everyone achieve bold, long-lasting looks with ease. From primers and setting sprays to eyeshadows, complexion products, and lip essentials, ONE/SIZE offers makeup that works hard, lasts long, and looks flawless—on every face.

At the heart of ONE/SIZE is a commitment to quality and inclusivity. The formulations are vegan, cruelty-free, and created with a wide range of skin tones and types in mind. The brand's complexion products, for example, are known for their extensive shade ranges and undertone options. Products like the On ‘Til Dawn Mattifying Waterproof Setting Spray and Turn Up the Base Blurring Foundation have become cult favorites for their performance, innovation, and universal appeal.

ONE/SIZE is more than just makeup—it’s a movement. The brand’s campaigns and social content regularly feature diverse models and creators of all backgrounds, body types, and identities. Patrick’s vision for ONE/SIZE is rooted in community and empowerment: to inspire people to live boldly, unapologetically, and authentically.

Beyond product development, ONE/SIZE is also known for its transparency, humor, and flair. From the bright red packaging to cheeky product names and dramatic tutorials, every touchpoint of the brand is infused with Patrick Starrr’s signature charisma and larger-than-life personality. Yet behind the glamour is a thoughtful, purpose-driven mission: to make the beauty space more inclusive and fun for everyone.

Core Values of ONE/SIZE:

• Inclusivity: Beauty that fits all identities and expressions
• Performance: High-impact formulas with long-wear, pro-level results
• Empowerment: Makeup as a tool for self-expression and confidence
• Authenticity: Celebrating individuality with honesty and style
• Creativity: Encouraging artistry, fun, and experimentation

From social media tutorials to red carpet looks, ONE/SIZE by Patrick Starrr continues to redefine what modern beauty looks like. It's bold, it’s empowering, and it’s for every one—because at ONE/SIZE, beauty truly is a one-size-fits-all.