Patrick Ta Beauty is a luxury cosmetics brand founded in 2019 by celebrity makeup artist Patrick Ta, along with Rima Minasyan and Avo Minasyan. The brand is known for its mission to empower people to feel confident and beautiful, inspired by the women who shaped Patrick's career.

Origins & Philosophy
Patrick Ta, a first-generation Vietnamese American, started as a makeup artist for major celebrities like Gigi Hadid and the Kardashians. His focus on radiant, glowing skin and glamorous looks influenced the brand’s aesthetic. His first collection, "Major Glow," included highlighting mists, body oils, and lip shines.

Top Products

Major Brow Shaping Wax

Major Headlines Crème & Powder Blush Duo

Major Sculpt Contour & Bronzer Duo

Major Dimension Eyeshadow Palettes

Major Glow Body Oil

In 2024, they launched the Major Skin Hydra-Luxe Foundation, their first liquid foundation.

Growth & Recognition
By 2023, the brand's revenue was estimated between $30M–$50M, and in 2024, its media impact value reached £112M. Products are sold through the official website and Sephora.

Community & Controversy
In 2024, influencer Avonna Sunshine claimed she wasn’t compensated for marketing work. Patrick Ta issued an apology and promised to improve their influencer collaboration practices.