When it comes to iconic fragrances that have left a mark on pop culture, Victoria’s Secret holds a crown of its own. Known primarily for its glamorous lingerie and star-studded fashion shows, the brand also boasts a lineup of fragrances that have captivated millions across the globe. But among dozens of sweet, sultry, and seductive scents, one question continues to pop up: What is the most popular Victoria’s Secret scent?

The answer—drumroll, please—is Bombshell.

Bombshell: The Reigning Queen of Scents

Bombshell is Victoria’s Secret’s best-selling fragrance of all time—and it’s not just a sales gimmick. With its vibrant, fruity-floral composition, Bombshell has become a signature scent for many and a go-to gift during holidays. Launched in 2010, this scent has built a reputation for being bold, sexy, and confidently feminine. It’s described by the brand as the “It-girl fragrance,” and for good reason.

Scent Profile of Bombshell

Bombshell is categorized as a fruity floral fragrance. Here's a breakdown of its main notes:

• Top Notes: Purple passion fruit, grapefruit, pineapple, tangerine, and strawberry.

• Heart Notes: Jasmine, red berries, lily-of-the-valley, peony, and orchid.

• Base Notes: Musk, oakmoss, and woody notes.

The vibrant fruity notes give it a fresh and flirty vibe, while the floral heart and musky base create a sensual depth. This duality makes Bombshell versatile—it can be worn during the day for brunch with friends or into the night for a glamorous date.

Famous Faces Who Love Bombshell

It’s not just us mere mortals who love this scent—celebrities and supermodels are fans too.

One of the most well-known associations with Bombshell is, unsurprisingly, Victoria’s Secret Angels. Models like Candice Swanepoel, Adriana Lima, and Elsa Hosk have all promoted the scent, but it goes beyond product endorsement.

In an interview, Taylor Hill, a Victoria’s Secret Angel, revealed that Bombshell was her favorite scent from the brand, and she often wore it even off-duty. Her fresh, down-to-earth personality complements the bright, energetic aura of Bombshell.

Furthermore, Gigi Hadid was spotted at a VS launch event wearing Bombshell and called it “the perfect blend of playful and powerful.” She noted in a red carpet interview that the scent made her feel “confident and ready to take on the world.”

Awards and Accolades

Bombshell hasn’t just gained popularity through sheer fanfare—it has also received critical acclaim. In 2011, the Fragrance Foundation awarded it the FiFi Award for Fragrance of the Year – Women’s Private Label. That’s the equivalent of an Oscar in the perfume industry.

Other Popular Victoria’s Secret Scents Worth Mentioning

While Bombshell reigns supreme, it’s worth noting that Victoria’s Secret has a few other contenders that are cult favorites in their own right.

1. Tease

If Bombshell is the confident extrovert, Tease is her mysterious, sultry sister. Launched in 2010, the same year as Bombshell, Tease features a unique combination of black vanilla, frozen pear, and blooming gardenia.

This fragrance is beloved for its sweet and sensual notes. It’s flirty without being overpowering, and it’s perfect for evening wear. Behati Prinsloo, another VS Angel, once said in an interview that Tease was one of her go-to scents because of its "girly but grown-up" feel.

2. Very Sexy

As the name suggests, Very Sexy is bold, daring, and sensual. With notes of clementine, cactus flower, and vanilla orchid, this scent is intense and perfect for those who like a powerful signature.

Actress Hailey Baldwin Bieber has been linked with Very Sexy during a promotional shoot, and she praised the scent for being “empowering and seductive.”

3. Love

Launched in 2017, Love is a soft, romantic fragrance that was a hit for its fresh, floral essence. Its key ingredients include fresh juniper, apricot blush, and boyfriend tee accord (yes, you read that right—it’s meant to smell like your guy’s shirt). It’s great for everyday wear and resonates with women who love something subtle yet captivating.

Why Bombshell Dominates

You might be wondering: why Bombshell? What is it about this scent that’s led it to outperform others, even more luxurious designer fragrances?

1. Universally Flattering Composition

Bombshell’s fragrance profile is perfectly balanced. It combines sweet, fresh, and sultry elements without veering too far in any direction. It’s not overly floral, not too musky, not sickly sweet—it’s just right.

This makes it a safe blind-buy gift, which has boosted its sales significantly, especially during peak seasons like Valentine’s Day and the holidays.

2. Long-Lasting Performance

Bombshell is known for its excellent longevity and sillage (how far a scent travels). Many users report the scent lasting 6–8 hours, which is impressive for an eau de parfum at this price point.

3. Smart Marketing and Celebrity Endorsements

Victoria’s Secret didn’t just throw Bombshell into the market and hope for the best. They backed it with strong marketing, tying it to their annual Victoria’s Secret Fashion Show, which featured the biggest supermodels in the world.

From behind-the-scenes footage to perfume-drenched fashion show runways, the scent was not just sold—it was experienced.

Bombshell Spin-Offs

Because of Bombshell’s popularity, Victoria’s Secret has released limited editions and variations over the years, including:

• Bombshell Intense – a richer, deeper version with cherry, red peony, and vanilla.

• Bombshell Passion – more floral, with queen peony and fuchsia rose.

• Bombshell Seduction – a softer, more powdery take with tuberose and white musk.

Each flanker offers a new twist on the original without straying too far from the DNA that fans love.

Final Thoughts

If you’re looking to dive into the world of Victoria’s Secret fragrances and don’t know where to start, Bombshell is the clear winner. It’s the brand’s most beloved scent for a reason: a universally flattering blend of fruity and floral, wrapped in a confident, sexy package.

Whether you’re spritzing it before a date night, or just want to feel a little extra fabulous while running errands, Bombshell delivers.

As Taylor Hill put it best, “It smells like confidence in a bottle.” And who couldn’t use a little more of that?

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