Gucci Bloom: Debuting the First Fragrance by Alessandro Michele: ƒ??I wanted a green fragrance, a courageous scent that transports you to a vastgarden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything. Gucci Bloom smells of this garden in order to travel to a place that is not there,ƒ?� Alessandro Michele.

Flowering from the authentic spirit of the women Alessandro Michele champions is an attitude of freedom to be who you want to be. Mixed with the color, decoration and pattern of the creative directorƒ??s design canon, the women he dresses are flourishing in a natural, expressive and individual way: they are in bloom.

The first Gucci fragrance developed wholly under Alessandro Micheleƒ??s creative vision encapsulates this modern philosophy that is the guiding vision for the House.
Gucci Bloom celebrates the authenticity, vitality and diversity of the women he designs for, and those that identify themselves in his vision.

True to who they are, these young women experience life and its fruits, blooming into their real selves. They convey their personal point-of-view without conventional limitations. They live for memorable experiences, to create stories and connect and be inspired by the objects, culture and art they choose to be surrounded by. Architect of every element of the scent, Alessandro Michele has infused Gucci Bloomƒ??s idea of lushness, life and vigor in each fragrant note, the dreamy campaign and its unconventional design.

About the bottle: ƒ??The bottle is not designed feminine to seduce men, but to keep company with the women who wear the perfume. Retro and tender because of its color, with clean, slender lines, and not crafted in transparent glass but in porcelain, a material that I love very much,ƒ?� he said.

A vintage powder pink shades the lacquered porcelain square-shaped bottle, appliqu??d with the Gucci label ribbed and framed in black. The outer carton is covered inside and outside in Herbarium, a red-and-white toile de Jouy House print of leaves, cherry branches and flowers framed in black.

Top note: Jasmine

Middle note: Tuberose

Base note: Rangoon creeper