Fenty Beauty Velvet Liquid Lipstick is not just a matte—it’s a movement. Say goodbye to dryness, cracking, and discomfort, and say hello to a bold new era of luxury lips. The Fenty Icon Velvet Liquid Lipstick offers whipped, plush color in a formula so comfortable, you’ll forget you’re wearing it. In just one swipe, lips are drenched in high-impact pigment and hugged with a soft matte finish that flatters every skin tone.

This weightless, creamy formula is the secret weapon your makeup routine has been missing. It glides on effortlessly, thanks to a precision doe-foot applicator, and sets to a velvety-soft matte that stays put—no bleeding, feathering, or fading. Whether you’re going for brunch-chic, date-night bold, or boss-mode boardroom glam, Fenty Beauty Icon Velvet Liquid Lipstick transforms your look instantly. It’s not just lip color—it’s confidence, bottled.

Unlike traditional matte lipsticks that can dry out your pout, the Icon Velvet Lipstick delivers all the bold color payoff with none of the compromise. The whipped liquid texture feels light as air and wears comfortably all day, leaving lips looking plush and feeling pampered.

From nudes and reds to purples and pinks, this collection of head-turning shades is designed to complement every mood, outfit, and skin tone. Find your signature shade—or two, or three—and get ready to fall hard for the Icon Velvet Liquid Lipstick Fenty experience.

Key Benefits:

• Bold, high-impact color in a single swipe
• Whipped texture for plush, soft-matte finish
• Comfortable all-day wear—no dryness or flaking
• Precision doe-foot applicator for easy, clean application
• Flattering shade range for all skin tones
• Lightweight feel with rich, pigmented payoff
• Non-sticky, non-cakey, non-feathering formula
• 5.5g full-size product for long-lasting use

Product Performance

When applied, the Fenty Beauty Velvet Liquid Lipstick instantly wraps lips in rich, vibrant color that dries down to a smooth, non-drying matte. The whipped liquid formula feels weightless and breathable, while still offering intense saturation. Thanks to its precision doe-foot applicator, lining and filling your lips is effortless—even without a lip liner. It glides like a dream, locks in like velvet, and leaves lips feeling silky all day.

The formula is resistant to fading and smudging, staying intact even through meals and coffee runs. It doesn’t settle into lines or feel tight—just supple, soft-matte perfection. This is the lipstick you’ll reach for again and again—because it performs as beautifully as it looks.

Formula Breakdown / Key Ingredients

• Dimethicone: Provides a smooth, silky application and velvety finish
• Tribehenin: Nourishes lips and helps lock in moisture
• Isododecane: Enhances spreadability and weightless wear
• Iron Oxides & Lake Pigments: Deliver deep, vivid color across all shades

Product Category / Family

The Icon Velvet Lipstick is part of the Fenty Beauty Icon Velvet Liquid Lipstick collection—lip products designed for bold expression, smooth texture, and modern matte impact. It belongs in the creamy-matte, long-wear lipstick category, perfect for beauty lovers who demand both comfort and color intensity.

Target User / Occasion

Made for lipstick lovers of every skin tone, style, and mood. Whether you’re heading out for a night on the town or want a power look for a big meeting, Icon Velvet Liquid Lipstick Fenty delivers color and comfort that keeps up with your day. Perfect for makeup minimalists or full glam creators alike.

Brand Story / Inspiration

Founded by Rihanna, Fenty Beauty was born to deliver inclusive, high-performance beauty for all. The Fenty Beauty Icon Velvet Liquid Lipstick was inspired by luxury textures and bold color artistry. It’s more than a lip product—it’s an invitation to express yourself fearlessly and beautifully.

Size, Texture, Packaging & Authenticity

Each lipstick contains 5.5g / 0.19oz of product in a sleek, modern tube. The precision doe-foot applicator ensures a clean, professional finish. The formula is 100% cruelty-free and formulated for long wear with luxurious comfort. As with all Fenty Beauty products, this is a 100% authentic, high-performance formula backed by innovation and inclusivity.

Make space in your beauty bag—this is more than lipstick. It’s your new signature. Shop now and feel the velvet revolution.