Rimmel Eyebrow Pencil is your go-to tool for natural, fuller-looking brows with zero fuss. Designed for easy, everyday use, this versatile pencil is perfect for filling, defining, and shaping your brows with precision. Whether you're new to brow grooming or a makeup pro, the Rimmel Eyebrow Pencil makes achieving sculpted, polished brows effortless. Featuring a soft, pigmented formula and a built-in brush applicator, it gives you everything you need to perfect your brow game in seconds.

Available in universally flattering shades like Black Brown, this Brow Pencil works beautifully for subtle enhancements or bold, defined looks. It mimics the appearance of natural brow hairs with each stroke and is ideal for filling sparse areas or adding length to the brow arch. With long-wearing, smudge-resistant colour, the Rimmel Brow This Way pencil is the secret to brows that stay flawless from morning commute to evening plans—no touch-ups required.

Key Benefits:

• Defines and shapes brows with precision
• Soft texture for easy blending and a natural look
• Built-in brush to groom brows and blend pigment
• Non-sticky and comfortable to wear
• Smudge-proof, fade-resistant formula
• Perfect for beginners and pros alike
• Creates fuller-looking brows with short strokes
• Compact and travel-friendly design

Product Performance

Rimmel Eyebrow Pencil delivers smooth application with a creamy texture that glides on without dragging or skipping. With just a few gentle strokes, you can transform uneven or sparse brows into defined, natural-looking arches. The highly pigmented formula ensures your brows look fuller, sharper, and more symmetrical. It's the perfect balance of structure and softness, allowing you to build colour without harsh lines.

The built-in brush is a standout feature—use it to comb brows into place before and after applying colour. It helps distribute product evenly and blend any sharp edges, leaving a soft, seamless finish. With this dual-ended design, Rimmel Brow This Way ensures convenience and professional results in one compact tool. No makeup bag is complete without it.

Formula Breakdown / Key Ingredients

• Hydrogenated Palm Kernel & Vegetable Oils: Provide a smooth, easy-to-glide texture
• Carnauba Wax: Gives structure and hold to the formula for a polished finish
• Synthetic Beeswax: Ensures blendability and lasting wear
• Vitamin E (Tocopherol): Offers conditioning benefits for the brow area
• Citric Acid & Lecithin: Help stabilize the formula for consistent performance

Product Category / Family

Rimmel Eyebrow Pencil belongs to the Brow Defining and Shaping category. It’s a staple in everyday beauty routines, ideal for anyone seeking structure, colour, and easy grooming. Whether paired with full-face glam or minimal makeup, this Brow Pencil brings your entire look together with polished brows that elevate your features.

Target User / Occasion

Created for real-life wearers, Rimmel Brow This Way is perfect for students, professionals, and beauty lovers who value practicality and performance. Whether you're heading to work, brunch, or a weekend getaway, this pencil ensures your brows stay defined, tidy, and in place. It’s especially ideal for those just starting their brow journey—offering both control and confidence.

Brand Story / Inspiration

With a legacy that dates back to 1834, Rimmel has always stood for accessibility, authenticity, and fearless beauty. Inspired by the bold street style of London, Rimmel Eyebrow products reflect the brand’s edgy spirit and modern innovation. Brow This Way Rimmel is a celebration of self-expression, offering tools that let you shape your look—your way, every day.

Size, Texture, Packaging & Authenticity

The Rimmel Eyebrow Pencil comes in a slim, portable format with a precision tip and built-in grooming brush under the cap. The pencil glides effortlessly across the skin with a creamy, non-waxy finish that mimics the look of real brow hairs. Whether you're shopping for yourself or gifting to someone else, it’s a reliable essential that delivers both form and function. 100% authentic and cruelty-free, it’s a staple you can trust.

Order now to elevate your brow game with Rimmel Eyebrow Pencil. Define, shape, and blend with the effortless style of Brow This Way Rimmel—because great brows are always in fashion.